The Olive Bin


The business world is constantly changing, so it is important to keep up with the times. Business owners need to be aware of the dynamism of the market, pricing and consumer behaviors if they wish to remain successful. The Small Business Development Center (SBDC) of McLean County at Illinois Wesleyan is not only there to help with the pre-venture of your businesses, but also to improve your existing businesses.

The Olive Bin, owned by Traci Howe, was opened in 2013, featuring more than 60 flavors of olive oils and balsamic vinegars “on tap.” These oils and vinegars can be mixed together for a delicious vinaigrette or marinade.

The SBDC opened in 2017, a few years after The Olive Bin. Although not a part of its startup, Traci considers the SBDC a great resource for the Olive Bin in terms of marketing strategies to help her business remain flexible and change with the different circumstances that arise. Traci says, “the SBDC has been a great place to bounce ideas and talk about business decisions.” The past few years, The Olive Bin has been assisted with new marketing tasks, social media marketing, as well as intern help.

The Olive Bin has been a “destination” location for Bloomington-Normal since it opened. Prior to the recent pandemic, it offered a unique tasting experience that included bread cubes, ice cream, and its famous Blood Orange brownies. It is the place to be when you have family or friends visiting from out of town or if you are simply looking for something to do. Not only are its products healthy, but The Olive Bin also does a lot for the community. The business donates products and gift cards for fundraisers as well as works with local schools and universities for small business training and awareness.

Be on the lookout as The Olive Bin continues to grow. Recently, the business launched a new website to help increase its online presence. With over 60 flavors of product, there is always something new to try! Visit The Olive Bin at 1520 E College Ave Suite H, Normal, IL or the website www.theolivebin.com.

Contact the SBDC at sbdc@iwu.edu for more information on how we can help your business.



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Our SBDC is funded in part through a cooperative agreement with the the U.S. Small Business Administration, the Illinois Department of Commerce and Economic Opportunity, Illinois Wesleyan University, the City of Bloomington, and the Town of Normal. 

Small Busness Administration
Illinois Department of Commerce and Economc Opportunity
City of Bloomington, IL
Town of Normal, IL