The Illinois Small Business Development

Center of McLean County at

Illinois Wesleyan University


Shop Small Studio

An online resource that small business owners can use to create and download

complimentary custom marketing materials in just two minutes or less

  • From signage to social media posts, these materials can help small business owners encourage customers to Shop Small safely on Small Business Saturday (November 28) and all season long.

  • Learn how to use the Shop Small Studio to promote their business by downloading this one-pager.

  • Explore all resources from the Shop Small Studio here!

Black-Owned Business Resources

An online resource black-owned small business owners can use to create and download complimentary custom marketing materials as well as learn about other black-owned businesses and resources.

  • From the Built to Last podcast that celebrates black-owned businesses, to a holiday collection of black-owned brands, to a custom map of 100 black-owned businesses, to stories from black-owned business owners on how they are pivoting, persevering, and moving forward, this page helps black-owned businesses proudly proclaim who and what they are. 

  • Explore all resources for Black-Owned Business here!

Town of Normal Resources

An online resource small business owners can use for templates and photos/graphics for

social media posting and emails to encourage the support of small businesses. 

  • The Town of Normal is spotlighting businesses who are working hard to create safe environments for their customers (#doingitright). Everyone plays an important role in helping our local economy.

  • Shopping local and getting curbside (or ordering in) from local restaurants is more important than ever. Of course, this must be balanced with the appropriate safety precautions and measures, so you’ll also see messages about the importance of the flu vaccine, washing hands, social distancing, and wearing masks. 

  • Explore all resources from the Town of Normal here!

Check back on this page frequently for new and updated resources for the

small business and entrepreneurs of McLean County!