After Ms. Carol Lyle purchased a piece from Garden Art for the Soul, she fell in love with the art they offered! When she went back to purchase again, she found a dealership opportunity, and decided to become a new local authorized distributor of Garden Art for the Soul (GAS), a subsidiary of Black Art in America. She needed to spread the word that Garden Art for the Soul accent pieces bring a touch of beauty wherever they are placed.
Carol reached out to the Illinois Small Business Development Center (SBDC) of McLean County at Illinois Wesleyan University and shared her vision and dreams for GAS.
“Prior to retiring, I spent 25 years assisting small minority and woman businesses in the federal Disadvantaged Business Enterprise program, so I thought I was pretty ‘small business’ savvy,” Carol said. “I found out I was closer to clueless with regard to all the intricacies that a small business needs to get started and survive. The SBDC has helped me in so many ways!”
Carol adds that SBDC offered helpful suggestions regarding, marketing and social media, while also helping her see "the bigger picture" and how the pieces fit together. “We looked at the demographics of my target market to determine the most effective advertising and cost.”
Garden Art for the Soul is already looking forward to the future growth of her business. Carol would like to see GAS accent pieces displayed at, and sold by, local nurseries and related venues.
If you are searching for that special eye-catching accent to bring attention to a focal point in your lawn and garden, flower pot, yard and more, visit Garden Art for the Soul’s website at www.artinyouryard.com/online-store to view her products and purchase one today!