Julie Workman, a proud graduate of Illinois State University, has been selling the benefits of living and working in Bloomington-Normal and McLean County since 1990. She brings a lifetime of experience in marketing, advertising, communications and management to the SBDC team. Workman’s professional evolution has seen her grow from her first job as a classified ad order-taker at The Pantagraph to a CEO who is now running her own consulting business.
Over the years, Workman has developed a set of diverse skills that will help the SBDC and our clients to thrive. From research, planning and budgeting for a product launch to overseeing a corporate communications department and managing award-winning public events, her insightful leadership, organizational skills and passion for mentoring the next generation make her a great addition to our team.
Aside from her commitment to helping local businesses be the best that they can be, Workman was a longtime member of the Bloomington Rotary Club where she served on the Board of Directors and in various other leadership roles, and has volunteered with the McLean County Chamber of Commerce, where she was chair of the Twin Cities Showcase Planning Committee for four years. For the past two years, she has served as Co-Chair of the Marketing Committee for the TEDxNormal event.
Workman has built her career and her company on a few core principles. She believes that business never has to be a zero-sum game. There is room for everyone to succeed. One person’s success should never come at the price of someone else’s failure, and most importantly: the first rule of success is to do no harm.
A native of Edwardsville, Illinois, Workman grew up in small towns all across Central Illinois, as her family moved to follow her father’s work as a United Methodist pastor. She and her husband recently celebrated their 25th wedding anniversary. They have three adult children and two adorable grandsons. After hours, Workman enjoys spending time with her family and a small group of close friends.
Julie accepted the position as Program Coordinator of the Illinois Small Business Development Center of McLean County at Illinois Wesleyan University in August, 2020.